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Is Titan’s Jewellery Boom Enough to Offset Weak Smartwatch Demand?

Is Titan’s Jewellery Boom Enough to Offset Weak Smartwatch Demand?

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Titan Company Limited (NSE:TITAN) delivered an impressive performance in Q4 FY26, with overall domestic growth of 42% year-on-year. The standout contributor remained the jewellery segment, which recorded a robust 46% growth despite elevated gold prices. Consumer demand remained resilient, supported by rising ticket sizes and a recovery in buyer growth.

Key brands such as Tanishq and Mia led this expansion, while studded and gold jewellery categories saw strong traction. Store expansion also continued aggressively, strengthening retail presence across India.

Watches Segment Faces Mixed Trends

The watches division posted modest 7% growth, reflecting contrasting trends within the category. Analog watches performed strongly, driven by premiumisation and steady demand across segments. However, the sharp decline in the smartwatches category weighed on overall growth. Expansion remained a priority, with new stores added across multiple formats, reinforcing Titan’s leadership in the organised watch retail market.

Emerging and Eyecare Businesses Show Stability

The EyeCare segment grew 16% year-on-year, supported by demand for international brands and network optimisation initiatives. Emerging businesses delivered a 17% growth, led by fragrances and women’s bags, though Taneira recorded a slight decline. These segments highlight Titan’s ongoing diversification strategy beyond its core categories.

International Expansion Accelerates

Titan’s international business surged 156% year-on-year, largely due to integration of Damas Jewellery and strong performance in GCC markets. Growth in North America and strategic store conversions further strengthened global presence, despite geopolitical disruptions impacting sales late in the quarter.

Share Performance vs Benchmark

The stock has significantly outperformed the NIFTY 50 across all timeframes, delivering 8.63% in 1 week and 40.22% over 1 year, compared to 5.18% and 6.65% respectively. Long-term gains remain robust, highlighting consistent strength and superior returns versus the broader market.

Technical Summary

Titan Company Limited is currently trading near ₹4,451.20 as of April 9, 2026, witnessing a marginal decline of around 0.92% in the session. The stock remains in a strong uptrend, having recently delivered a sharp gap-up move and decisively moved above its 51-day Simple Moving Average near ₹4,150.80, indicating sustained bullish strength in the broader price structure.

The 14-day RSI stands at 64.26, suggesting healthy bullish momentum while approaching the overbought threshold.In the near term, immediate support is placed around ₹4,200, which aligns with the recent breakout zone, while resistance is seen near ₹4,497, marking the recent swing high.

Conclusion

Titan Company Limited delivered broad-based growth in Q4 FY26, led by jewellery and supported by emerging segments and global expansion. Despite mixed trends in watches, overall momentum remains strong. Outperformance against NIFTY 50 and a bullish technical setup indicate sustained investor confidence and potential near-term stability.

 

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