LT Foods Limited (NSE:LTFOODS) filed a press release with BSE and NSE on 4 August 2026 announcing the appointment of celebrity chef and television personality Ranveer Brar as brand ambassador for its DAAWAT Delight Basmati product, alongside the launch of a new marketing campaign titled "DAAWAT Delight."
Key Highlights
- LT Foods has appointed Chef Ranveer Brar as brand ambassador for its DAAWAT Delight Basmati range, effective 4 August 2026 as per the exchange filing.
- The new campaign, conceptualised by BBDO India, is being rolled out across television, digital, and social media platforms under the tagline "Har Dish Ko Banaye Very Very Nice."
- DAAWAT Delight is positioned around a Superior Flavour Absorption Technology proposition and is available across Q-Commerce, Modern Trade, and General Trade channels.
- LT Foods reported a consolidated revenue of approximately Rs. 11,023 crore for FY26, according to the company's own press release filed with the exchanges.
About the Company
LT Foods Limited (NSE:LTFOODS, BSE:532783), headquartered in New Delhi with its corporate office in Gurugram, is a global FMCG company operating in the specialty rice and rice-based foods segment for over 70 years. Its flagship brands include DAAWAT, one of India's leading Basmati brands, and Royal, a prominent brand in the North American market. The company sells in more than 85 countries and maintains processing units in India, the United States, and Europe.
Announcement in Detail
According to the press release filed on 4 August 2026, LT Foods has formally onboarded Chef Ranveer Brar, a chef, author, and television personality, as brand ambassador for the DAAWAT brand. The association begins with a campaign specifically created for DAAWAT Delight Basmati, a product positioned around the company's Superior Flavour Absorption Technology. The campaign film was conceptualised by advertising agency BBDO India and is set in a restaurant environment, using a narrative structure intended to foreground rice as the central element of a meal rather than an accompaniment.
Ritesh Arora, CEO of India Business and Far East at LT Foods, stated in the filing that Chef Brar's culinary profile and engagement with India's food heritage make him a suitable fit for the DAAWAT brand identity. The campaign carries the tagline "Har Dish Ko Banaye Very Very Nice" and will run across television, digital channels, and social media. Chef Brar, quoted in the same release, described Basmati as central to his culinary storytelling and framed the association as one rooted in the cultural significance of the ingredient.
Impact on Investors
Investors will note that this filing represents a brand marketing development rather than a financial transaction, capital raise, or change in company structure. The filing shows that LT Foods is directing resources toward strengthening DAAWAT's positioning in the premium Basmati category through a celebrity-led campaign, which is consistent with the company's stated focus on the India and Far East business segment. Shareholders will observe that no specific marketing expenditure figure has been disclosed in the filing, meaning the financial impact of this campaign on operating costs cannot be quantified from this announcement alone.
The disclosed terms indicate that this is a brand ambassador appointment at the product level for DAAWAT Delight Basmati, and the filing does not represent a material corporate action such as an acquisition, fundraise, or dividend declaration. No dilution or pledge activity is associated with this announcement.
Sector / Market Context
India's branded Basmati rice market remains competitive, with several large FMCG players and agri-commodity exporters operating across domestic and export channels. India is the world's leading exporter of Basmati rice, with the Agricultural and Processed Food Products Export Development Authority (APEDA) tracking significant volumes shipped annually to the Middle East, Europe, and North America, markets where LT Foods already holds a presence through its DAAWAT and Royal brands.