Urban Company Limited (NSE:URBANCO) filed a press release under Regulation 30 of SEBI LODR on 5 August 2026, announcing the launch of the Native M3 and M3 Pro water purifiers, priced at Rs 22,000 onwards, featuring a three-year unconditional warranty and long-life filtration technology.
Key Highlights
- The Native M3 Pro is priced at Rs 22,000 onwards and is immediately available across India on the Urban Company app and official website.
- The purifier is backed by a three-year unconditional warranty and is engineered to operate for three full years without filter changes or routine servicing.
- Urban Company's Native segment recorded revenue from operations of Rs 267 crore in FY26, representing 130% year-on-year growth, with Net Transaction Value reaching Rs 345 crore.
- Co-Founder and COO Varun Khaitan attributed the launch to the company's philosophy of building durable, low-maintenance products integrated with after-sales service support.
About the Company
Urban Company Limited (NSE:URBANCO), formerly UrbanClap Technologies India Limited, is a technology-driven platform headquartered in Gurugram, Haryana, connecting customers with trained professionals for home services including cleaning, repairs, and beauty treatments. The company also operates the Native portfolio of smart home appliances, combining hardware products with professional installation and app-enabled monitoring across India.
Announcement in Detail
Urban Company disclosed via a Regulation 30 press release on 5 August 2026 that it has launched the Native M3 and M3 Pro water purifiers. The M3 Pro features 100% RO purification, a food-grade stainless-steel storage tank, advanced mineralisation and pH balancing, a dot-matrix smart display, and real-time filter health monitoring via the Urban Company app. The purifiers are available immediately for purchase at Rs 22,000 onwards.
The company stated that customers could save over Rs 26,000 over nine years through reduced maintenance and long-life filters compared with conventional RO systems requiring frequent servicing. The Native M3 series builds on the existing Native water purifier range and is positioned as a premium, low-maintenance alternative. The Native segment also maintains an average 4.5-star customer rating across platforms and a 75% customer renewal rate, as cited in the press release.
Impact on Investors
Investors will note that the filing provides specific FY26 segment performance data for the Native business: revenue from operations of Rs 267 crore and Net Transaction Value of Rs 345 crore, both growing at over 120% year-on-year. The disclosed terms indicate that the Native portfolio now spans hardware, installation, and recurring after-sales services, which the filing describes as a lifecycle service model rather than one-time product sales.
Shareholders will observe that the launch expands Urban Company's product range within a segment that has contributed meaningfully to overall revenue growth. The filing does not disclose the financial contribution of the M3 Pro specifically, nor does it provide standalone company-wide revenue or profitability figures for FY26 in this press release.
Sector / Market Context
India's water purifier market has seen consistent demand growth driven by rising consumer awareness of water quality and increasing household incomes in urban centres. According to industry estimates cited by bodies such as the Consumer Electronics and Appliances Manufacturers Association (CEAMA), RO-based purifiers represent the dominant technology segment in organised retail. The integration of smart monitoring and extended-warranty models reflects a broader industry shift toward service-linked product ownership, which several appliance brands have adopted to improve customer retention and recurring revenue streams.