One of the prominent players in the Indian automotive industry, Tata Motors seems well-positioned to grow its business amid the booming domestic market of electric passenger vehicle (EPV).

The EPV market in India is expanding at a great pace, and it is expected to reach 1 million units by 2030. Tata Motors is one of the few Indian automakers that have a strong portfolio of EPVs, including Altroz EV, Tigor EV, and Nexon EV.

There are many factors that will help Tata Motors to succeed in the EPV market. First, it has a strong brand name and a loyal customer base. Second, it understands the Indian market as well as the needs of Indian consumers. Third, it boasts a highly-qualified research and development team that is constantly developing new and innovative EPVs.

In addition, Tata Motors has a number of partnerships with other companies that will help it to accelerate the growth of its EPV business. For example, it’s association with Jayem Auto will help it manufacture and sell EPVs in the rural markets of India.

Overall, the company has a strong portfolio of EPVs, a deep understanding of the Indian market, and a number of partnerships that will help it to accelerate the growth of its EPV business.

The company has lined up several new launches in the EPV segment that will cement Tata Motors' position and increase its market share in the segment. In its FY23 annual report, the company mentioned that it aims to grow its EV contribution in its portfolio to 25% in the next five years and to 50% by 2030.

In the January-March quarter of this year, the company's EPV sales crossed the 50,000 annual sales milestone. EPV sales constituted 12% of total sales in the March quarter, making it the largest player in the country in this segment.

The company endeavors to make available more options for the customer so that it can rapidly increase electric vehicle sales. For the current fiscal year, its focus is on improving unit economics and maintaining market competitiveness. Tata Motors has taken initiatives to expand its after-sales network and charging infrastructure across India to boost EPV sales.

Worth mentioning here is that Tata Motors's luxury car unit Jaguar Land Rover aims to make Jaguar an all-electric luxury brand, and the plan is in place. According to the latest annual report, Jaguar's first electric model will be launched in 2024, and customer deliveries will start in 2025.